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A Content Marketing Funnel ExplainedA funnel for marketing content helps potential customers learn more about your brand, solve their problems and be confident about buying from you. Different kinds of content work best at each stage of the funnel.Checklists, videos and infographics are effective at drawing attention, generating leads and keeping readers involved. Gated content, such as templates and guides performs well at this stage.AwarenessAt this point, consumers are only aware of your brand and the solutions you offer. This stage is where content is created to educate potential customers and inform them about the problems that your solution addresses and also the differences from competitors.To identify your content gaps for this stage, consider the types of keywords that your customers use to browse online. You can conduct keyword research to determine the terms your customers use when they search online. This will help you determine if your product or service is needed. These data can be used to build a content calendar and decide the content pieces that are designed to target these keywords.In addition, creating content for this phase of the funnel can help to build brand loyalty with your customers. The more people are aware of your brand, the more confidence they’ll have in the ability of your company to solve their problems. This translates into greater conversion rates, whether it’s subscriptions to newsletters, purchases or clickthroughs to your site.A well-planned strategy for content will assist in closing this conversion gap. If, for instance you observe that the majority of your content is aimed at increasing awareness, but nothing influences buyers to make a purchase decision, you may increase the amount you spend on advertising campaigns targeting middle-funnel keywords.Social media is another way to increase your bottom-of funnel conversion. Social media platforms such as Twitter and Facebook let you interact directly with your customers, providing you the chance to show your customer service. This could include anything from retweeting reviews to promoting special offers.You can also make use of existing content to lure buyers to the bottom of the funnel, such as blog posts or case studies. For instance, if you write a post about the advantages of your product than one from a competitor then you can post it on social networks and invite readers to subscribe to your email list to receive more information. You can also encourage conversions at this stage by asking users to include your name on their social media posts after they have tried your product. This will motivate other people to do the same, and help spread the word about your brand.InquiryA successful content marketing strategy incorporates the use of a variety of types of content to engage customers throughout the funnel. For example campaigns to promote brand awareness could include ads but they should also feature blogs and infographics that address common objections and concerns. These content pieces can be shared via email and social media to boost organic traffic.As buyers move through the consideration phase and begin to look for specific features of the product that can help them make an informed purchase decision. This is the perfect time to make use of FAQ pages. Use best ai for writing content SICK SEO for keyword research such as Ubersuggest or search popular hashtags for your industry to find questions your readers are asking. Develop answers to these questions, and then put them on your content funnel map.During this stage, it’s crucial to provide an unambiguous proposition that shows how your product or services can solve their problems and earn them more money. The content should also emphasize your brand’s uniqueness compared to the competition.This is a relatively simple stage to measure, as consumers are making a decision whether they want to buy. Examine metrics such as conversion rate, payment figures and click-through rate to determine whether your efforts are achieving.As they reach the point of advocacy and become advocates for your brand, it becomes increasingly important to them. They will share your content with their friends because they are so passionate about it. This is an effective method of increasing your reach. You’ll need to develop content that inspires people share it, rather than just focusing on engagement metrics. Consider using a tool like Sprout Social to track the social shares that result from your content marketing efforts. This will give you a much more accurate view of your impact.DecisionAt the decision stage, people are looking for information that proves their purchase and provides instructions on how to use the product. At this stage, they want to be certain that the product will solve their problem and justify the cost. At this point it is essential to provide high-quality content, such as product guides, case study videos, and customer success stories are essential. Your customers want to be able have questions answered and get answers from your support staff. It is a great way to please your customers and to encourage them to by sharing their experiences.You hope that at this stage the customer will be an advocate for your brand and will promote it to their coworkers and friends. In order to convert these advocates into raving supporters you’ll have to provide them with useful information that will allow them to make the most of your product or service. This can be done by creating personalized newsletters, tutorial video as well as free trial offers and loyalty programs.Once your audience has transformed from leads to paying customers It’s time to concentrate on retention. The traditional funnel for content marketing models tend to see revenue as the end of the journey, however it’s crucial to remember that consumers continue to engage with brands after they’ve purchased. It’s crucial to reimagine a funnel as a dynamic model that incorporates revenue, rather than an unchanging model.While conventional content marketing funnels can help you develop your strategy, they don’t account for the complexity of the buyer’s journey. Reimagining the funnel of content marketing as a circular model can help you develop a more holistic strategy. By planning for each stage of the journey you’ll be able create content that will engage your audience and increase conversions. You can then use the information from these conversions to optimize your strategy and make sure that it is working effectively. Are you ready to discover how this strategy will benefit your company? Contact us today to request a complimentary content marketing playbook.RetentionA funnel for content marketing is a helpful tool that can help companies plan their strategy, execute it and evaluate its success. It can also assist them in identifying the areas where they are lacking in their approach. If a brand has a lot of content targeted at generating attention and interest, but only a few pieces targeted at the middle of funnel, it should create content specifically for this stage.Use tools like Ahrefs that analyze the average time spent on a page and bounce rates of each piece to determine how specialized your content is. The higher these numbers are, the more efficient your content.After you’ve put together content to be the top of your funnel for marketing content It’s crucial to keep it current and relevant. This will ensure that your audience stays interested and engaged in your brand and its products or services. The best way to do this is to create fresh content that focuses on specific keywords, answers questions that are likely being searched by your audience and provides the most up-to-date information about your industry or product.When your target audience enters MOFU and MOFU, they’ll be looking for more information about your product or services, as well as solutions to their issues. In this stage it is crucial to establish trust by providing honest reviews and demonstrating value.In the last stage of your content marketing funnel your audience will decide whether or not to purchase. This is achieved through gated content that requires an email or another form registration to access. The purpose of this content is to turn the interest and awareness you’ve created at the top of your funnel for content marketing into leads that are qualified for your sales team to follow up on.You can still influence your customers’ journeys through your brand, even if the support and sales teams are responsible for retention of customers. Create content that is enjoyable for your customers throughout the entire process of content marketing. This can include useful resources, behind the scenes information and special offers that only your audience has access to. If you can create a sense of trust among your audience, they’ll serve as authentic advocates for your brand and help reduce your sales cycle time.